ONDC Takes on Swiggy & Zomato with Cheaper Options: A Game Changer in India’s Food Ordering Scene
Tagline: Discover the Affordable Food Ordering Service of ONDC and Its Potential to Revolutionize India’s E-Commerce Landscape
The Indian food ordering market has been dominated by Swiggy and Zomato for years, but a new player has entered the game with the aim to disrupt the status quo. The Open Network for Digital Commerce (ONDC), a platform created by the Indian government, is taking on the established players by offering more affordable options for consumers. In this blog, we’ll take a closer look at ONDC, its food ordering service, and how it compares to Swiggy and Zomato.
Understanding ONDC
ONDC was launched in September 2022 with the goal of transforming India’s e-commerce landscape using open protocols and open-source specifications. The platform operates similarly to UPI, allowing users to order goods online from multiple sellers across different apps seamlessly. ONDC does not have a single app, instead partnering with various apps for users to choose from.
To order food through ONDC, users must access one of its partner apps such as Paytm or magicpin. Other ONDC apps for food ordering include Mystore app, Pincode app, Spice Money app, Meesho App, Craftvilla, and Pincode app. ONDC’s food ordering service is currently available in several cities, including Bangalore and Delhi, with plans to eventually cover all of India.
Affordability: ONDC vs Swiggy and Zomato
One of the most significant advantages of ONDC is its affordability compared to Swiggy and Zomato. While the established players charge restaurants a commission of 25-30% on every order, ONDC charges only a 2-4% commission. This lower commission allows restaurants to offer better prices to customers, making it a more attractive option for budget-conscious Indian consumers.
In addition, ONDC is currently running a promotion offering discounts to early users, making it even more appealing to Indian consumers. The platform’s affordability has caught the attention of many users, who have been sharing screenshots of their ONDC food orders, highlighting the significant price difference compared to Swiggy and Zomato.
The Potential of ONDC
ONDC’s entry into the Indian food ordering market has the potential to revolutionize the e-commerce landscape in the country. By offering more affordable options for consumers and a fairer commission structure for restaurants, ONDC can break the monopoly of Swiggy and Zomato, making the market more competitive and improving the quality of services provided by all players.
Furthermore, ONDC’s open protocols and open-source specifications can pave the way for a more decentralized and inclusive e-commerce ecosystem in India, where smaller players can participate and compete on a level playing field.
Conclusion
ONDC’s food ordering service is a game changer in India’s e-commerce landscape, offering affordable options for consumers and fairer commission structures for restaurants. Its potential to disrupt the established players and create a more competitive and inclusive market is significant. If you’re an Indian consumer looking for a more affordable food ordering option or a restaurant owner looking for a fairer commission structure, ONDC is definitely worth checking out.